Walls Ice Cream
Global Advertising Photography Campaign🍦
Advertising food, product and portrait photography for Wall’s, photographed in London for a global campaign
For Wall’s global “Mad For” campaign, I created a vibrant library of food, product and people photography celebrating the personality of some of the brand’s most iconic ice creams.
Working with Sunhouse, the brief was to create imagery with enough energy and flexibility to work across international advertising, digital, social and retail. I photographed hero ice creams alongside ingredients, packaging and playfullifestyle portraits, building a visual world around the colour, texture and unmistakable joy of each product.
From glossy chocolate and colourful fruit to drips, melts, toppings and bold graphic details, the photography was designed to make every flavour feel instantly desirable. Alongside the food, we worked with a cast of characters to bring the campaign’s playful personality to life, using styling, colour, props, hair, make-up and nails to echo the identity of each ice cream.
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A large-scale commercial production with a brilliant creative team, this was a chance to bring together food, still life, product and portrait photography into one cohesive campaign — creating images that are bold, characterful and built for brands with big ambitions.
Agent Louise Turner
Production Liam Bergin
Food Stylist Maud Eden - Salt and spoon
Nails Nikki Panic
Hair @shun_hairhead @future_rep
Hair Assistant @mikiidehairx
Make Up Artist @kristinaralphandrews
Wardrobe/Props Stylist @natashakfreeman
Model Maker @paulbaker_modelmaker
Casting @kateandlou
Shot @bigskystudios
